About GE Labs
We're builders who happen to run an agency.
GE Labs started because we were tired of watching great ideas get buried under bloated timelines, vague proposals, and agencies that over-promise and under-deliver. We knew there was a better way — and we decided to build it.
We're a small, focused team of designers and engineers who ship hundreds of projects a year. We move fast because we've done this hundreds of times. We communicate clearly because we've been the client before, too.
Based in San Francisco, working with founders, SMEs, and in-house teams worldwide. Every engagement has one standard: ship something your users love, on a timeline your board trusts.
What We Believe
Four principles. Every single project.
No BS
Straight talk, clear scope, honest timelines. If we can't hit your deadline, we'll tell you on day one — not day forty.
Speed
We move fast without cutting corners. Two-week turnarounds are the floor, not the ceiling. Shipping is a habit.
Iteration
Ship, learn, improve. We'd rather launch on day 10 and iterate than perfect in private until day 100.
Ownership
We treat your product like it's ours. That means caring about the business metric, not just the deliverable.
Meet the Team
The people behind the work.
No account managers. No outsourcing. You talk to the people actually building your product — every day, every update, every time.
Grace Ellery
Founder & Engineer
Ships at 6 AM · Writes React in her sleep
Marcus Wei
Design Lead
Pixel-pusher · Figma evangelist
Priya Patel
Full-Stack Engineer
DB whisperer · PostgreSQL nerd
Jordan Kim
Project Strategist
Scope surgeon · Timeline defender